The art of Perfumery and its birthplace Grasse,
have been officially awarded “World Heritage Status”, joining UNESCO’s Intangible Cultural Heritage of Humanity list, aiming to preserve the world’s most precious traditions. Recognized by Unesco’s specialized committee, Grasse’s unique perfumery « savoir-faire » includes the cultivation of perfume plants, the knowledge and processing of natural raw materials, and the art of perfume composition.
Since the 16th century, Grasse has been the cradle of perfumery and the global guardian of its unique heritage.
Grasse and its surrounding area offer a unique environment, from soil quality and sunlight to temperature, ideally suited to nurture exceptional flowers at the heart of perfumery creation. The area is particularly world-renowned for its fragrant “Rose de Mai” (May rose) and Jasmine, sustainably cultivated for well known French Luxury Perfume Houses.
Each year in Grasse, the Group processes around 500 tons of raw materials, sourced from all over the world, including Rose, Jasmine, Mimosa, Lavender and Violet leaves from the Grasse area.
